The characteristics of the Braun watches from the 1970s and 1980s, such as their clean lines and functionality, are reinterpreted for the current day in this watch. A completely new face has come about: the reduction of the display to just eight characters, divided into two rows, brought about a radical simplification. The casing makes a harmonious relationship between the main elements of the watch. Technically, the Braun Matrix can be identified by its intuitive interface, which allows all functions to be controlled using a small electromechanical scrolling wheel. In addition, a movement sensor ensures efficient energy management.

Design: Studio Hannes Wettstein

Awards: red dot Award 2012, iF-Award 2012 and Good Design Award 2011

Photos: Zeon Ltd.